This book contains five concepts that, if understood, will help set you up for success. Most likely, at least one of these concepts will shift your mindset about online marketing.
You still need to invest some combination of time, money, and resources. But these five concepts can help you avoid that feeling of frustration by providing an Online Marketing Mindshift.
If you fill multiple roles in your organization, then this book was written with you in mind. And if you market for a nonprofit or service-based business, then it was definitely written with you in mind.
Of course, anyone who performs or enjoys marketing may get something out of this book. But it was primarily written for those who wear multiple hats in their organization.
Hooray! Among other places, the book is currently available in print through Amazon.com and as an ebook for Kindle.